Self-promotion starts by overcoming shyness or feelings of inadequacy. When interesting opportunities arise, are you overlooked? The chances are you have unique problem-solving capabilities and achievements that have made a difference to both people and businesses. These important contributions deserved to be exposed.
Self-promotion is not just for special times. Every time we meet someone for the first time, give an opinion in a meeting or take a customer for lunch, we are promoting ourselves.
Here are 6 things you can do on a daily basis:
1. Keep business cards available at all times. Keep lots of them in your wallet, in your car, in your handbag, in your briefcase….in any possible place. When someone asks for any type of information, as the name of a good restaurant, someone else’s phone number, write them down on your business card. And make sure your business card is a true reflection of you and your capabilities. Spend a bit of money and thinking into getting a very good business card.
2. Keep agreements and Commitments. Make sure you project a powerful statement by arriving to all appointments on time. And most important, do and follow up everything you have agreed or offer to do.
3. Make very clear to everyone what do you do. Be certain that everyone you come in contact with have a very clear idea of what is your business about and how can they locate you. Just do it in a friendly way, ask them what they do and lead the conversation towards what you do and how you can help them.
4. Send thank you and congratulation’s cards. Keep on top of mind of your clients or friends. Send thank you letter after they have used your services or they have referred someone to you. Remember their Birthdays and any other special occasions.
5. Make business referrals to friends and clients. Give first then you will receive. Referring clients or a friend to your clients is such a great gesture. Your clients will definitely appreciate what you have done and will look for ways to reward you.
6. Be accessible at all times. Be at least 30 minutes early to all networking events or any other event. Talk to people, show sincere interest in what they do. Return phone calls and emails rapidly, hopefully within the same day or next day.