There’s a reason the blogosphere is booming, and it has little to do with LOL cats or gossipy celebutant nonsense. Blogging for business is a fantastic way to enhance your communication, engagement and promotion, and an increasing number of web-savvy companies are taking to WordPress, Tumblr and similar platforms to reap the rewards.
Thinking about establishing a business blog, but not quite convinced of the benefits? Here are the top 5 reasons your business should be blogging.
A business blog offers added value for your customers, at little cost to your company. The biggest investment you’ll need to put in is time, because posting regularly is the key to blogging success.
Whether you focus on company news and updates, special offers and product features, helpful tips and tricks or interesting and relevant news related to your industry, blogging is one of the most successful and cost effective means of adding more value for your customers, encouraging loyalty, and building greater brand awareness.
It’s Good for SEO
If you’re like the majority of businesses with an online presence, one of your key focuses will be to ensure your target market can find you among your competitors. Search Engine Optimisation is big business, and blogging can have a huge impact on your SEO efforts.
Posting regular, quality posts optimised with your targeted keywords can be incredibly beneficial, since search engines place increased importance on websites and webpages that are updated often.
Showcase Your Personality
Blogs and generally more informal, conversational spaces, so take the opportunity to showcase your brand personality and connect with your existing and prospective customers on a new level. Offering clients a behind the scenes glimpse into the personalities behind your brand can help strengthen your rapport, so keep your blog posts friendly and engaging, and invite conversations via the comments section.
Feedback is Gold
If your products and services are always evolving to meet the needs and demands of your customers, your blog is the ideal space to get feedback and test new ideas. Putting questions to your target market and receiving valuable insights via their comments is a wonderful way to keep abreast of trends and changes in demand.
Sticky, Sharable Content
Given the rise of social networking, and the ease of distributing information online, people are sharing content with their friends and connections more than ever. Blog posts offer some of the most shared content online, so take advantage of your audience’s wider networks by encouraging them to share your posts with their friends, family, colleagues and followers. The better the content you offer, the more sharable it will be. The more your content is shared, the more eyes you’ll get on your blog, and your brand.
Already blogging for business? What key benefits have you found since you started? Share them here in the comments, or with our network via @GetBinkd on Twitter.