Everyone is so connected these days. Just look at these statistics from Hubspot - 27% of total U.S. internet time is spent on social networking sites and 15% of total U.S. mobile internet time is spent on those same social networking sites. Whether its learning a new hobby or researching relevant business data, social media is a big part of our lives.
Being active on social media sites can be a lot of fun sharing life moments with your family and keep in touch with friends. Entertaining ourselves with photos shared on Instagram or Facebook or watching funny cat videos on YouTube can take capture a huge chunk of your time that sometimes can be better spent with our love ones or working on business projects. Sadly, precious time with our love ones and productivity is something that needs to be addressed. Social media is great, but it’s advisable to strike a balance between your social media and offline life.
Even if your work involves social media, it is always a good idea to get off your computer and recharge. I find that getting off social media helps us focus more and get a lot more things done. The key word here is balance. Here are four ways that can help you strike that balance.
Prioritize Your Time Carefully
We all have only 24 hours in a day, but sometimes it seems that others have a lot more and get more done. The remedy here is to carefully prioritize your time. Set aside blocks of time to do your follow backs, share your posts and engagement with your followers. When it’s time to work, concentrate on the work at hand and don’t allow distractions to get in the way.
When it’s meal time and you like sharing your food photos, go ahead and post. However, after you are done sharing your photo, put down your phone and interact with the people you are eating with. This is especially true when you are sharing a meal with your family. It’s also important when it’s getting close to bedtime to close your computer and put away your smartphone and otter mobile devices an hour or two before you go to sleep. Getting the right amount of sleep will allow you to be more productive the following day.
Implement A Content Calendar And Strategy
Even if you do not earn a living through social media, you probably still have objectives or goals in mind for joining social sites. Maybe you just want to get ahead of the game or want to utilize social media to help you to get a promotion. No matter what your goals are, I recommend you create a content plan or strategy in terms of what to post and when to post on the social platforms you are active on. This will allow you to stay on track with prioritizing your precious time.
Stick with your plan. No matter how much planning you do, if you don’t follow through then you are setting yourself up for failure. When I am writing, I close my Twitter and Facebook apps and only check them after I am done. It’s usually the fear of missing out that tempts us to keep checking our profiles. Don’t worry. Your friends, family and followers will understand if you are not available to respond right away. I have made it a point to exercise at least 45 mins, 5 days a week. During this time I keep my computer close and my phone in silent mode and; I can honestly tell you, I feel better and healthier everyday. No matter what you have to do, stay with it and you’ll be surprise with the positive results once you have set your mind to it.
Take Advantage of Available Social Media Tools
If social media is part of your work, make use of tools available to help you remain productive and still have an online presence. HootSuite and Buffer will allow you to schedule important tweets and Facebook updates. They both offer informative analytics that will help you know what topics resonate best with your audience. By knowing this analytical data, you will be better at selecting the best information to share with your audience. Also make sure when you schedule tweets, set aside a block of time to engage and be present with your followers or subscribers.
Another great strategy is to participate in Twitter chats. Twitter chats are a great way to meet and engage with people who have the same interest as yours by following hash tagged conversations. Rather than just blind following or circling people, use hash tagged conversation to look for people who share information you’re interested in or build relationships with people who will most likely engage with you and your content.
Social media is fun and is a great tool but let’s not forget to make time for ourselves and time to spend with the people who are important to us. Did I miss anything? Please share your experience. I would love to hear your thoughts.