When all you have on your Facebook wall are uninteresting and lethargic posts
…….your audience will definitely ignore them.
That in itself is forgiveable.
Maybe you’re not feeling particularly creative or you don’t know what type of posts generates your audience’s interest.
The only problem with people ignoring your posts is that the ultimate watcher and analyst called EdgeRank KNOWS about it. EdgeRank is an algorithm which determines what appears on your newsfeed.
So when brands and businesses create posts that don’t get much engagement, it affects their EdgeRank score and their posts are less likely to appear on people’s wall.
Fret not, here is one crucial tip when building engagement on Facebook:
Ask them questions…….
Questions are a great way to increase engagement on Facebook and increase your EdgeRank. When you don’t ask questions, it makes it easier for readers to just skim, read, and move on without responding to your posts.
But when you do attach a question with that post, it is more likely for users to pause and ponder before moving on. It increases the likelihood of them sharing their thoughts or clicking that like button.
According to a study done by Buddy Media…
Wall posts containing questions generate double the amount of comments compared to wall posts without questions. (tweet this)
Specifically, Buddy Media has also pointed out that words like “Where, When, Why and Would” have an influence on the level of likes and comments.
Several weeks ago, I found this infographic (thanks to John Hayden for the link) on the web which guides you when creating questions. I found it so useful that I had it printed out and kept it right in front of me as a reminder. Hope you found this graphic table useful.
What do you think? What type of questions have worked for you in the past?