If you have been experiencing some glitches lately, you are not alone. Facebook has been making tweaks and adding new features. The timeline has a new look. It’s much cleaner and easier to navigate if you ask me. The right side displays your updates and the left side now showcases information you want your friends or the public to see (based on the privacy settings you selected.) You will also notice your photos display in much larger format. Make sure to take advantage of that and don’t forget to add captions to your photos to encourage better engagement as mentioned in my earlier post about getting better engagement on Facebook . But aside from the new timeline look, there are several new updates that have been rolled out you might not have noticed yet.
You Can Now Add What You Are Feeling and What You Are Doing On Your Status
Last April 14, Facebook announced the option to add how you are feeling to your status updates. Now you can tell your friends when you are you happy, sad, angry, afraid to name a few with matching emoticons to express your feelings.
You can also let your friends know what you are doing. Click on the smiley face icon and it will give you options via a drop down menu to either share what you are watching, listening to or eating to name a few. What is interesting is when you share what you are doing; let’s say you are watching a movie, your post will automatically include an icon representing the movie and a link to the movie’s web page.
If you use Path or Get Glue, this is exactly how those apps let you share what you are doing. It seems Facebook wants its users to use the features within Facebook itself so they can gather more data about their users, thus giving better results when users use the graphic search function. It is also a way for Facebook to offer brands more exposure when you mention them on your wall.
Replies and Threaded Comments For Page Owners
For page owners and administrators, replies and threaded comments are great features being introduced just last month. The new comment feature allows admins and users to reply to a conversation directly making it easy to keep relevant conversations connected. The most active and replied to topic will also be bumped to the top of your post. According to Facebook, the conversation threads will be re-ordered based on relevance to viewers and will appear differently from person to person based on their connections, specifically :
- Positive Feedback: the amount of positive feedback based on the total number of “likes” and replies in a conversation thread, which includes “likes” or replies by the page owner.
- Connections: connections to participants in a thread may move the conversation higher. For example, conversations with comments left by friends may appear at or near the top.
- Negative Feedback: the total number of spam reports in a thread, as well as marks-as-spam made by the page owner. We also may down-rank comments made by frequent spammers.
Right now page owners can opt in to be able to enable replies on their pages. You can do this by:
1. Clicking on the “Edit Page” on your admin panel
2. Go to “Manage Permissions”
3. Then select “Turn on replies”
Please note that you can opt-in to use the reply feature but Facebook says it will be available to all pages by July 10, 2013 without having to opt-in. I recommend you to take advantage of the threaded replies feature. For brands it can be a great way to respond personally to your customers or possibly encourage your likers to send you questions you can respond to individually and encourage conversations among the community. This could potentially help encourage more engagement and time spent on your page.
Cover Page Image Is Now Incorporated When Users Like Your Page
When you like a page, it will automatically be added on a panel in your activity area at the left had side of your timeline, but did you know that the like stories appear with cover photo image of the page you liked along with a like button. Including the cover photo should improve engagement and visibility for brand pages as it is more likely to catch user’s attention and can give users a better impression of a brand at a glance. Administrators and brand owners must now make sure to take care in selecting the type of image to use for their cover photos. If you are unsure of how to go about designing your cover photo, Facebook also updated their cover photo guidelines.
Have you encountered or have taken advantage of the changes highlighted above? What are your thoughts? Please share them here by leaving us a comment. We would love to hear from you.
Image credit: © Atlantis – Fotolia.com